CURRENT VACANCIES
BRAND AMBASSADOR MANAGER
Global Bartending
Location: Essex, UK (Office-based)
Package: Competitive, dependent on experience
Department: Advocacy
Reports to: Managing Director
If you want to join the Global Bartending family and you feel that you are ready to take on this role please send an email with your CV and cover note to: Lauren@globalbartending.com
About Global Bartending
Global Bartending is a global drinks agency operating across Talent, Events and Strategy, helping premium drinks brands influence culture, hospitality and consumer behaviour across 30+ global cities. We build cutting-edge brand experiences, cultural moments and world-class advocacy that shape the future of the drinks industry.
As AI redefines how brands create, activate and communicate, we are establishing a new senior leadership role to embed responsible, innovative and commercially valuable AI across the business.
Job Description
We are seeking an experienced and dynamic Account & Line Manager to lead a team of brand ambassadors representing premium soft drink and spirit brands. You will be responsible for ensuring exceptional field execution, maintaining the highest standards of brand presentation, and acting as a key liaison between our agency and the client. This role requires strong leadership, data analysis, people management & organisation, strategic thinking and multi-tasking.
Job Description
Drinks industry (ideal: spirits, soft drink, or premium beverages)
Luxury On-Trade, premium retail, or hospitality
Experiential marketing & brand activation
Previous agency experience is often preferred, but not always essential.
Management Experience
Direct line management of a small-to-medium team (5–15 people).
Experience coaching brand ambassadors, sales reps, & event staff.
On-the-ground experience in the UK premium on-trade
Client-Facing Experience
Routine involvement in client reporting, reviews, and strategic planning.
Experience participating in or leading client meetings.
Performance & Reporting Experience
Using tools like Trello, Microsoft Office, or bespoke BA reporting platforms.
Experience translating numbers into insights (e.g., coverage, rate of sale, engagement metrics).
Event & Activation Experience (Preferred)
Managing premium events, masterclasses, tastings, or trade activations.
Familiarity with on-trade (bars, hotels) and off-trade (retail) environments.
Roles & Responsibilities
Daily Team Communication & Support
Serve as the daily point of contact for all ambassadors.
Share updates and key information from clients,
Provide quick responses to questions and maintain strong relationships
Coordinate Activations & Field Activities
Schedule ambassadors for tastings, training, activations and events requested by clients
Confirm event logistics between clients and Global Bartending.
Performance Monitoring & Reporting
Schedule weekly 121s with ambassadors.
Schedule monthly group calls with the full ambassador team
Monitor KPIs on a weekly basis.
Identify top performers and provide coaching to those underperforming.
Monitor ambassador reporting for post event debriefs and monthly breakdown reporting.
Report to client monthly programme updates
Brand Quality Control
Ensure ambassadors follow all brand guidelines.
Correct off-brand messaging immediately.
Maintain and distribute a library of approved brand assets.
Lead on creation of tools and assets to support the Brand Ambassadors for activations and trainings. Acting as the liaison with client Brand Team on the development and signoff of materials and assets.
Logistics, Inventory & POS Management
Coordinate product shipments to ambassadors for sampling events.
Manage inventory of stock and POS in Ambassador storage units. Balance PAR levels on a monthly basis.
Team Motivation & Culture Building
Keep ambassadors motivated with recognition, incentives, and team challenges.
Foster a positive, energetic brand culture consistent with a lifestyle premium drink brand experience.
Social media | Content Management
Work in collaboration with our Social Media Manager to manage the content plan for dedicated client social channels managed by Global Bartending and any additional content developed by and/or for the Brand Ambassadors & their partner venues.
KPI Tracking | Social Media Management
Manage all Brand Ambassador KPIs related to social media, ensuring that a comprehensive and holistic content plan is broadcast from all BA social accounts and required number of compliant posts are achieved.