Bartending today is an esteemed job, and it takes years of practice and dedication to become a bartender worthy of global recognition. Here at Global Bartending Talent Agency we recognise and nurture this. That’s why we are proud to have a portfolio of Talent who are passionate not only about the drinks industry, but also educating others in equality and ethnic diversity within the hospitality industry. The uncomfortable truth is that ethnic minorities, women, and sexual orientation have at times given bartenders a disadvantage within the industry. However, discrimination is slowly being stamped out and replaced by respect, tolerance, and one common goal – a passion for bartending. This fearless fight for equality is helping to level the playing field for everyone working within the industry.
The gender equality revolution
The hospitality industry has made huge strides towards gender equality with more self identified women taking higher-profile bartending positions. Women’s voices within the industry are being heard more than ever, such as inspiring bartender Lynnette Marrero. Lynnette said ”
“It is wonderful to see so many women take positions of prominence in the craft cocktail world in almost every aspect of the industry, and being celebrated for their work, however there is still work to be done. During the pandemic many women and other minority owned businesses did not receive as much access to relief capitol as their white male counterparts. A lot of this has to do with past credit history and relationships to the banks which exposes that access to capital overall is hindering ownership from these groups. This is turn affects representation at top awards. I would love to see more women and minority owned businesses win the “best” awards. We have to actively and continually work towards larger representation in our industry.”
To date, Speed Rack has raised over $1,000,000 for charities supporting breast cancer research. What an incredible achievement.
Leading by example
The recent ‘Celebrate Her’ event saw an all-female bar take-over the Artesian in The Langham Hotel, serving a menu consisting of drinks created by women. These activation’s are exactly what is needed to progress equality within bartending. Furthermore, the hugely successful S.H.E. SUMMIT hosted the European event Spirit Forward with Bacardi, championing inclusivity and diversity in the workplace. The event consisted of six female brand ambassadors collaborating to create limited edition cocktails to celebrate IWD 2019. In addition to this, the 2019 Spirited awards nomination process witnessed both women and men nominating themselves for individual awards at almost identical rates. This suggests a change in prevailing attitudes and a growing confidence among women in the craft cocktail industry.
Black Lives Matter
Race is also involved in the conversation because it doesn’t just stop at simply being a female. The systemic barriers and biases within the hospitality industry not only affects women but also minority groups. As a community and as a society there is still a long way to go before these barriers are erased, but with recent events such as the #blacklivesmatter movement, society and industries are being better educated and challenged. Consequently, members of the bartending industry are wanting to build their careers with equal access to resources. Deano Moncrieffe, owner of HACHA bar in London and represented by Global Bartending, uses his status within the industry to educate others on the situation. He says, “The heart of everything I’m doing is to try to help people understand why diversity is important” and “understand why under-representation of people of colour in the industry isn’t a good thing”.
While much remains to be done to achieve full equality, we are seeing significant, positive steps forward within the bartending community. Recognising this, brands and bartenders around the globe are launching initiatives to increase the number of female and ethnic minority bartenders. These initiatives are shining a light on difficult topics, helping to break barriers and change mindsets the world over.
While this progress cannot be ignored, neither can the need to make even more headway. We differentiate our bartenders by their skill set, not by the colour of their skin or gender. For us, we feel it’s important to champion an all-inclusive team because exceptional comes in all forms and without prejudice.